Browse Theses, Dissertations, or other Student Work By Discipline - CONSUMER, APPAREL, AND RETAIL STUDIES

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TitleDateCreatorPublication TypeInstitution
Swapping styles: an exploration of fashion leadership, brands, and group membership in the c...2012Matthews, Delisia R.StudentConsumer, Apparel, and Retail Studies, UNCG
Contemporary North Carolina American Indian powwow dress: an exploration of tradition, cultu...2013Bell, Beth MetcalfStudentConsumer, Apparel, and Retail Studies, UNCG
Do consumers want a "good" apparel brand? the effects of apparel brands' Corporate social re...2013Woo, Hongjoo StudentConsumer, Apparel, and Retail Studies, UNCG
Do lower prices always increase willingness to purchase? a comprehensive understanding towar...2013Son, Junghwa StudentConsumer, Apparel, and Retail Studies, UNCG
Modeling young global consumers' apparel brand resonance: a cross-cultural comparison betwee...2013Frank, Phillip StudentConsumer, Apparel, and Retail Studies, UNCG
The impact of consumer- and retailer-related factors on marketing outcomes: a comparison of ...2014Kananukul, Chawanuan (Fai)StudentConsumer, Apparel, and Retail Studies, UNCG
Effective fashion brand extensions: the impact of limited edition and perceived fit on consu...2014Childs, Michelle L.StudentConsumer, Apparel, and Retail Studies, UNCG
Slow fashion: understanding potential consumers and creating customer value for increasing p...2014Jung, Sojin StudentConsumer, Apparel, and Retail Studies, UNCG
Marketing the female politician: an exploration of gender, appearance, and power2014Sanghvi, Minita StudentConsumer, Apparel, and Retail Studies, UNCG
Exploring the motivations and decision making of sustainable entrepreneurs: implications for...2014Mitchell, Anne StudentConsumer, Apparel, and Retail Studies, UNCG
An empirical investigation of the impacts of website quality on consumer loyalty: a case of ...2015Egeln, Laura StudentConsumer, Apparel, and Retail Studies, UNCG
Appearance and the transition to motherhood: an exploration of consumption and identity cons...2016Brown, Victoria S.StudentConsumer, Apparel, and Retail Studies, UNCG
The effect of trust, transaction utility, and product uniqueness on International Online Out...2016Ramkumar, Bharath StudentConsumer, Apparel, and Retail Studies, UNCG
Consumers' cognitive, affective, and behavioral responses toward a firm's recovery strategie...2016Collins, LaShaun MonaStudentConsumer, Apparel, and Retail Studies, UNCG
Single brand with multiple country images: the effect of discrepancies between country image...2016Woo, Hongjoo StudentConsumer, Apparel, and Retail Studies, UNCG
Crafting consumption through community: an exploration of the Etsy experience2016Blanchflower, Tiffany MachadoStudentConsumer, Apparel, and Retail Studies, UNCG
Sustainable business in the experience economy: an examination of marketplace, consumers, an...2016Turner, Thomas F.StudentConsumer, Apparel, and Retail Studies, UNCG
Consumed by consumption: a phenomenological exploration of the compulsive clothing buying ex...2016Martínez-Novoa, Lorraine M.StudentConsumer, Apparel, and Retail Studies, UNCG
A critical analysis of how susceptibility to interpersonal influence, social comparison and ...2017Baucum, Natalie JeneeStudentConsumer, Apparel, and Retail Studies, UNCG
Investigating antecedents and consequences of exploratory consumer behavior in the context o...2017Cook, Sasikarn ChatvijitStudentConsumer, Apparel, and Retail Studies, UNCG
Examining the effects of typicality and novelty on aesthetic preference and positive emotion...2016Ceballos Ochoa, Lina MariaStudentConsumer, Apparel, and Retail Studies, UNCG
Micro-blog marketing of luxury consumption: the role of envy in purchase intention2017Chou, Hsiao-Chun StudentConsumer, Apparel, and Retail Studies, UNCG
Exploring the impact of product similarity and price on brand management outcomes of junior ...2017Vogel, Areti TsitsakisStudentConsumer, Apparel, and Retail Studies, UNCG
Investigating older female consumers’ environmentally sustainable apparel consumption throug...2018Kim, Gwia StudentConsumer, Apparel, and Retail Studies, UNCG
Shopping locally: an exploration of motivations and meanings in the context of a revitalized...2018Wilson, Jennifer L.StudentConsumer, Apparel, and Retail Studies, UNCG