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Branding of Candidates and Parties: U.S. News Media and the Legitimization of New Polical Term

Milewicz, Mark
Dean of Esther G. Maynor Honors College and Professor of Political Science
Political Science and Public Administration
UNCP

Political marketing research indicates that brands and branding are a robust aspect of politics. However, little is known of the broader cultural appreciation of political branding. Through a content ... View More