Phillip Frank

There are 1 included publications by Phillip Frank :

Title	Date	Views	Brief Description
Modeling young global consumers' apparel brand resonance: a cross-cultural comparison between the United States and Thailand	2013	8559	With the expansion of globalization, the increasingly competitive environment of fashion has led to the diffusion of brands across borders and cultures. Furthermore, with the expansion of multinational brands as well as increasingly global media comm...