Michelle L. Childs

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Michelle L. Childs :

TitleDateViewsBrief Description
Effective fashion brand extensions: the impact of limited edition and perceived fit on consumers' urgency to buy and brand dilution 2014 5629 For apparel brands, vertical-downward brand extensions are one of the most highly utilized growth strategies. By introducing a lower-cost and quality brand underneath the parent brand, apparel companies can increase sales by reaching mass-market cons...