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Areti Tsitsakis Vogel
Consumer, Apparel, and Retail Studies,
UNCG
There are 1 included publications by Areti Tsitsakis Vogel :
Title
Date
Views
Brief Description
Exploring the impact of product similarity and price on brand management outcomes of junior imitations and traditional senior luxury brands: the moderating roles of consumer characteristics
2017
1447
Often considered the sincerest form of flattery, imitation has practically always underlain the business sector. Firms mimic the innovations of others in all industries and at varied levels, resulting in a spectrum of copies that range from identical...
