Hongjoo Woo

  • Consumer, Apparel, and Retail Studies, UNCG

There are 2 included publications by Hongjoo Woo :

TitleDateViewsBrief Description
Do consumers want a "good" apparel brand? the effects of apparel brands' Corporate social responsibility (CSR) practices on brand equity moderated by culture 2013 10282 Do consumers want a `good' apparel brand? Although Corporate Social Responsibility (CSR) has been a crucial issue for the apparel industry, there was a lack of evidence showing how consumer perceptions of apparel brands' CSR affect brand equity, comp...
Single brand with multiple country images: the effect of discrepancies between country images on brand credibility and prestige 2016 923 Country image refers to the holistic image that consumers harbor toward a particular country. Traditionally, one brand was thought to possess a single country image; an Italian brand would theoretically be owned by an Italian company and manufacture ...