Chawanuan (Fai) Kananukul

There are 1 included publications by Chawanuan (Fai) Kananukul :

Title	Date	Views	Brief Description
The impact of consumer- and retailer-related factors on marketing outcomes: a comparison of local and national department stores in Thailand	2014	3391	This dissertation proposes a model of consumer department store patronage behavior that integrates multiple theoretical approaches within the context of the Thai retail sector. The objectives of the study are to: (1) examine the extent to which consu...