Browse by Keywords - C
There are 5 record/s using the keyword/s: consumers.
| Assessing the Impact of Brand extensions on brand concept and brand equity: the moderating e... (Student Work) | 2011 | Doraiswamy, Dilip | Consumer, Apparel, and Retail Studies, UNCG |
| Consumer perceived value of salon hair coloring : a cross-cultural comparison of Gen Y cohor... (Student Work) | 2006 | Zhao, Xin | Consumer, Apparel, and Retail Studies, UNCG |
| Cross-shopping and shopping orientation : consumer perceived value in today's dynamic retail... (Student Work) | 2006 | Yu, Lizhu | Consumer, Apparel, and Retail Studies, UNCG |
| Swapping styles: an exploration of fashion leadership, brands, and group membership in the c... (Student Work) | 2012 | Matthews, Delisia R. | Consumer, Apparel, and Retail Studies, UNCG |
| The U.S. plus-size female consumer : self-perception, clothing involvement, and the importan... (Student Work) | 2007 | Wang, Meng | Consumer, Apparel, and Retail Studies, UNCG |