Dilip Doraiswamy

There are 1 included publications by Dilip Doraiswamy :

Title	Date	Views	Brief Description
Assessing the Impact of Brand extensions on brand concept and brand equity: the moderating effect of consumers' perceived fit	2011	17373	Over the past two decades, the retail landscape has experienced remarkable changes due to macro- and micro-environmental forces. Many industries, including textile and apparel businesses have shut down their facilities and some have modified their st...