Pia A. Albinsson PhD

PhD New Mexico State University; MBA New Mexico State University. Pia A. Albinsson is an associate professor of Marketing in the Walker College of Business where she holds the John W. Guffey Jr. Professorship since 2016. Her research interests are in the areas of collaborative consumption, green consumption practices, consumer activism, corporate social responsibility, advertising rhetoric, and advertising effectiveness. Her work has been published or is forthcoming in the Consumption, Marketing and Culture, Journal of Services Quarterly, Journal of Current Issues and Research in Advertising, Journal of Consumer Marketing, European Journal of Marketing, International Journal of Retailing and Distribution Management, International Wine Business Research Journal, Journal of Macromarketing, Journal of Consumer Behaviour, Journal of Public Policy and Marketing, Journal of Marketing Theory and Practice, Psychology and Marketing, Global Journal of Business Research, and Advances in Consumer Research, among others. She has also presented her research at national and international conferences such as Academy of Marketing Science, American Academy of Advertising, American Marketing Association, Association for Consumer Research, Consumer Culture Theory, Eastern Management Association, National Business and Economics Society, Society for Consumer Psychology, Society for Marketing Advances, Southwest Texas Popular/American Culture Association and Transformative Consumer Research.

There are 28 included publications by Pia A. Albinsson PhD:

TitleDateViewsBrief Description
Advertising Rhetoric And Positive Versus Negative Emotions In Health Promotions 2017 30 The current study integrates and applies advertising rhetoric and appraisal theory of emotion in preventive health promotions. The experiment was designed to test the effects of advertising rhetoric in conjunction with emotional appeals in a public s...
Alternative Marketplaces In The 21st Century: Building Community Through Sharing Events 2012 177 We examine alternative consumption including collaborative consumption, sharing, and unconsumption (i.e., postconsumption activities such as upcycling, reuse, recycling, etc.) at non-monetary-based private and public sharing events including Really R...
Anti-Consumption In East Germany: Consumer Resistance To Hyperconsumption 2010 78 A common ideology of consumption is that more things translate to a higher quality of life. This paper challenges this ideology. We explore the consumption resistance (anti-consumption) of ‘‘cheap and low-quality’’ goods experienced by consumers livi...
Baby And Me: Single Mothers By Choice And The Artificial Reproductive Technology Marketplace 2015 42 This study adopts an interpretive research approach to explore the consumer experiences of a self-identified group, “Single Mothers by Choice” (SMCs). These women are either in the process of becoming mothers, or have attained motherhood, with the he...
Citizen-Consumer Oriented Practices In Naturalistic Foodways: The Case Of The Slow Food Movement 2014 42 Today's consumers are more apt to enact the “politics of choice” rather than “politics of loyalty” as responsible members of society. This shift from being the consumer with the sole intent of pursuing self-interest to that of the normative “citizen-...
Cultural Appropriation Of The Death Celebrations: The Case Of Halloween 2016 46 Major cultural death celebrations such as Mexico’s Day of the Dead, Halloween, and All Saint’s Day in many Christian countries, all involve the remembrance of the ancestral dead in various aspects. Holiday celebrations can differ in purpose. Some foc...
DART Scale Development: Diagnosing A Firm’s Readiness For Strategic Value Co-Creation 2015 100 Value co-creation (VCC) requires firms to shift their operations from firm-centric, closed systems to more collaborative environments dedicated to the creation of reciprocal value for their network of value partners and consumer communities. This art...
Do-It-Yourself Projects As Path Toward Female Empowerment In A Gendered Market Place 2015 41 The role of women as homeowners and heads of households are changing the dynamics in which women engage in do-it-yourself (DIY) behavior. Because there is limited extant theory associated with female involvement in DIY behavior, a qualitative study u...
Does Rhetoric Impact Advertising Effectiveness With Liking Controlled? 2012 78 Purpose: Rhetorical works (schemes and tropes) can increase advertisement liking. Because liking impacts advertising effectiveness, this study aims to investigate if positive processing, brand awareness, and persuasion outcomes previously associated ...
Don't Waste Your Emotions: The Impact Of Price And Advertising Appeals In Services 2017 49 Promoting services through advertising is different and more challenging compared to product advertising, as services possess intangible qualities (Stafford and Day 1995). Research has recognized that services require different advertising strategies...
Entrepreneurship Marketing In North Carolina's Wine Industry 2017 41 Entrepreneurial marketing seeks to create, communicate and deliver value to customers and manage customer relationships in ways that benefit the organization. This paper explores whether increased entrepreneurial marketing practices at North Carolina...
Exploring Entrepreneurial Marketing Efforts Of New Mexico Winemakers 2015 39 New Mexico (NM) accounts for just 0.068% of the annual U.S. wine production (ATTTB report, 2011) but the southwestern state’s folklore boasts the oldest winemaking history in the country. NM currently grows 127 varieties of grapes, produces over 700,...
From Trash To Treasure And Beyond: The Meaning Of Voluntary Disposition 2009 90 Extant consumer research literature focuses on the subtleties, multiplicity of meanings, and values consumers attach to acquisition of personal possessions. Researchers have devoted less attention to consumers’ disposition behaviors, including factor...
Greening An Integrated Marketing Communication's Course: An Assessment Of Sustainability Literacy 2015 20 This article showcases efforts of incorporating Sustainability Issues in an Integrated Marketing Communications (IMC) class during three semesters during the academic years of 2013/2014 and 2014/2015. The course was re-designed using Fink’s (2013) co...
The Impact Of Price Level And Appeal Type In Hotel Advertising: A Pilot Study 2017 40 Limited extant experimental research on advertising appeal effectiveness in the presence of price cues in a service offer provides the motivation for this study. While past research has found support for the effectiveness of both rational and emotion...
Integrating Sustainability Into The Business Curriculum Through E-Learning 2011 55 This article presents a set of online activities, using free Internet resources, aimed at increasing students’ understanding of sustainability in business. Incorporating sustainability education into business curricula can shape organizational work c...
Marketization, Nostalgia, And Social Connectedness: An Exploratory Study In Eastern Germany 2016 32 The purpose of this paper is to uncover how East Germans reacted to product shortages following product abundance immediately after reunification and over time. The authors conduct in-depth interviews to document the stories of the individuals during...
Navigating The Regulatory Environment In The Swedish Sharing Economy 2017 73 Sharing services have become and seem to remain popular with both investors and consumers. PwC has estimated its growth to 235 billion dollars in 2025 (PwC 2016). There are many examples of companies making up the Swedish Sharing Economy: Uber, Airbn...
One Night Or Many? Effects Of Amenity Charge Transparency On Consumer Reaction 2016 32 This research examines how different levels of amenity charge transparency in hotel services affect consumers’ prepurchase and postpurchase evaluations in low- and high-priced hotels. Results show that consumer responses to different levels of transp...
Price Surcharge And The Effects Of Construal Level 2010 44 The growth of ecommerce has increased the importance of providing efficient pricing information in online offerings. We examine consumers’ inherent construal level to understand effectiveness of partitioned versus combined online pricing strategies. ...
Pursuing Fitness: How Dialectic Goal Striving And Intersubjectivity Influence Consumer Outcomes 2016 103 Consumers increasingly engage expert service providers in their goal pursuits. While the literature focuses primarily on goal attainment, this presents just one stage of extended goal striving. Using Bagozzi and Dholakia’s (1999) goal-striving framew...
Reference Letters And The Uninformed Business Educator: A U.S. Legal Perspective 2013 50 While providing references to students, business professors have to meet dual demands of giving sincere references to prospective employers while avoiding any potential litigation claims of “defamation” and “violation of privacy” from the students. W...
Sustainability Practices And Banks Financial Performance: A Conceptual Review From The Islamic Banking Industry In Malaysia 2018 63 This paper aims to propose a framework for measuring sustainability practices of the Islamic banking industry in Malaysia. Sustainability practicing and reporting has received limited attention in the Islamic banking literature. The frameworks used f...
Targeting Young Adults: The Effectiveness Of Social Media Use For Local Businesses 2016 92 Social media has been constantly evolving and growing in popularity since its development. Approximately 65% of adults are using some form of social media (Pew Research Center, 2015). Social media is also growing as a powerful marketing tool for many...
Technology Over-Consumption: Helping Students Find Balance In A World Of Alluring Distractions 2018 28 The last two decades has seen a fundamental shift in society with the growth in technology and the growth of social media. This shift has been embraced in the classroom as a tool to enhance the learning experience of the student. Students have experi...
Transforming Consumer Health 2011 21 The 2010 Patient Protection and Affordable Care Act is intended to transform the U.S. health care system. Its success will require the transformation of consumers’ views about health and their willingness to participate in healthful behaviors. Focusi...
Value Co-Creation In Consumer-Intensive Service Encounters: A Dyadic Perspective 2017 32 Service-dominant (S-D) logic stresses the development of core competencies through shared participation of both the consumer and the producer in value creation. This article examines value co-creation in personal training, an extended consumer-intens...
The Winemaker As Entrepreneurial Marketer: An Exploratory Study 2014 34 Purpose – The purpose of this study is to examine, through the lens of entrepreneurial marketing theory, everyday business practices of small-scale winemakers in a challenging small wine region in the USA. Design/methodology/approach – In-depth inter...