Value Co-Creation In Consumer-Intensive Service Encounters: A Dyadic Perspective
- ASU Author/Contributor (non-ASU co-authors, if there are any, appear on document)
- Pia A. Albinsson PhD, Associate Professor (Creator)
- Institution
- Appalachian State University (ASU )
- Web Site: https://library.appstate.edu/
Abstract: Service-dominant (S-D) logic stresses the development of core competencies through shared participation of both the consumer and the producer in value creation. This article examines value co-creation in personal training, an extended consumer-intensive service. Based on in-depth interviews with personal trainers and clients, we explicate value co-creation in a fitness context from a dyadic perspective. We find that mutual understanding reached through negotiation between the client and provider regarding fitness and fitness goals enhances value creation and contributes to ultimate goal attainment.
Value Co-Creation In Consumer-Intensive Service Encounters: A Dyadic Perspective
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Created on 3/7/2019
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Additional Information
- Publication
- Yasanthi Perera, B., Albinsson, P. A., & David Shows, G. (2017). Value Co-creation in Consumer-intensive Service Encounters: A Dyadic Perspective. Journal of Creating Value, 3(1), 19–32. Publisher version of record available at: https://doi.org/10.1177/2394964316684240
- Language: English
- Date: 2017
- Keywords
- Service-dominant logic, value co-creation, consumer-intensive service encounters, personal training, intersubjectivity, dyads