Bonnie M. Canziani

Dr. Bonnie Canziani holds a Ph.D. from Cornell University in Hotel Administration. She is a faculty member at the University of North Carolina Greensboro, Bryan School of Business and Economics, specializing in the management of customer service relationships and business profitability in various sectors including hospitality, tourism, and transportation. Since 2001, she has been involved in marketing and business research focused on the NC wine and grape industry, with more recent emphasis on wine tourism. Other activities include website usability consulting for local/international companies and serving as a Coleman Fellow in Entrepreneurship at UNCG.

There are 21 included publications by Bonnie M. Canziani :

TitleDateViewsBrief Description
Claiming a family brand identity: The role of website storytelling 2019 1425 This study focuses on the creation of a family identity as a central communication objective in business storytelling. We contribute to the field of business website marketing by identifying, through textual analysis of US winery website narratives, ...
Classifying restaurants to improve usability of restaurant research 2016 346 Purpose This paper aims to review existing restaurant classifications within the literature in the restaurant management field. The authors discuss intra-industry ramifications of the limited use of recognized typologies and the need to prescriptivel...
Consumer drivers of muscadine wine purchase decisions 2018 569 Muscadine wine, fresh muscadine grapes, and other derivatives have enjoyed a heritage niche for decades in the Southeast. Muscadine growers in North Carolina in the United States (US) have asked whether the purchase of muscadine wine is linked to con...
Cultural resource valuation in tourist destinations 2016 183 Tourism affects the perceived value of cultural resources within a destination through a process of commoditization (e.g., Baron, 2010, Bunten, 2008, Greenwood, 1989, Macleod, 2006, Zhu, 2012). There are competing reports of both positive strengtheni...
Developing critical thinking through student consulting projects 2017 216 The authors present survey results from faculty at 44 universities on the role of student consulting projects in developing business students' critical thinking. They conclude that students can improve critical thinking by engaging in guided primary ...
Emotional labor in hospitality: Positive affective displays in service encounters 2013 213 The study used web-based simulated hospitality scenarios to examine cultural differences in emotional cognition of facial expressions among Chinese and American subjects in an exploratory study. Results indicate that the two cultural groups interpret...
Guided Student Reflection: A Critical Imperative for Experiential Learning 2013 3370 This paper presents the results of a pilot exploratory study examining the role of reflection exercises in capturing student learning outcomes from a controlled experiential learning activity in a capstone student consulting course. Qualitative refle...
How entrepreneurship influences other disciplines: An examination of learning goals 2019 1265 Entrepreneurship is now a mainstream curriculum in higher education across the globe. On many campuses, entrepreneurship education programs have expanded to include cross-disciplinary courses that contain learning objectives in entrepreneurship and t...
A Learning Theory Framework for Sustainability Education in Tourism. 2012 7347 As efforts abound across tourism educator networks to craft plans for guiding educational responses to the threats of tourism to people and the planet, it is worth exploring areas in which such labors might be made more efficient, and thus more timel...
A model for managing service encounters for neo-luxury consumers 2016 193 Purpose This paper aims to explore a theoretical relationship among perceptions of consumer social class, the perceived legitimacy of customer requests for service and the delivery of intangible services. It focuses the discussion on service firm enc...
Selling in Spanish and/or English: A study of Hispanic direct sellers 2019 668 Exploring differences within a U.S. sample of Hispanic direct sellers provides insights into the impact of acculturation on satisfaction survey responses. The scope of the study is constrained to sellers who self-identified ethnically as Latino/Hispa...
Small winery-restaurant relationship building: challenges and opportunities 2019 56 Purpose Wine is an important profit center for restaurants. The purpose of this paper is to address some of the challenges and opportunities at the nexus of wine and hospitality, with an eye on relationship building between smaller wineries and dinin...
Student engagement with global issues: the influence of gender, race/ethnicity, and major on topic choice 2021 206 This qualitative study integrated understudied factors such as gender, race/ethnicity, and major that affect the content and emotional tone of college students’ writing about global issues. Textual analysis was performed on 1511 written essay respons...
Student engagement with global issues: the influence of gender, race/ethnicity, and major on topic choice 2021 206 This qualitative study integrated understudied factors such as gender, race/ethnicity, and major that affect the content and emotional tone of college students’ writing about global issues. Textual analysis was performed on 1511 written essay respons...
Study of Visitors to North Carolina Wineries 2012 1572 The wine and grape industry generates a significant economic impact in North Carolina’s rural communities. In 2009 the wine and grape industry generated 7,600 jobs and $1.2 billion in total annual economic impact in the state. Particularly notewort...
US and Chinese perceptions of simulated US courtesy 2016 209 Purpose The purpose of this study was to identify similarities and differences in US and Chinese subjects’ emotional responses to and perceptions of courtesy of simulated English-language communication prompts.Design/methodology/approach Data were co...
Values-based Internships: Combining TEFI Values, Career Internships, and Community Engagement 2014 1488 This paper presents a conceptual framework for exploring the potential of values-based internships that are strategically designed to balance learning across all five TEFI values (professionalism, knowledge, mutual respect, ethics, and stewardship). ...
Visitor spending at wine festivals: Perspectives on stakeholder benefits 2021 518 Economic benefit is a motivator for communities and wineries to participate in events (Byrd et al., 2016; Kim et al., 2008). Two primary stakeholders have a vested interest in the success of wine festivals: participating wineries and host communities...
Website quality for SME wineries: Measurement insights 2016 2319 PurposeThe study aims to offer a general review of website evaluation, with particular application to the winery tourism field. Automated website evaluation is explored as a complementary tool in the evaluation of small and medium enterprise (SME) wi...
What pedagogical methods impact students’ entrepreneurial propensity? 2015 2650 There is a dearth of research that investigates the effectiveness of different pedagogical methods for teaching entrepreneurship. This paper focuses on three learning design choices: experiential learning, use of teamwork, and focus on quantitative m...
Wine tourist valuation of information sources: the role of prior travel 2017 609 Purpose: The purpose of this study is to examine winery visitors’ use of information sources in making decisions regarding the choice of wineries to visit. Enrichment theory is used as a framework for determining how previous experience influences th...