Bonnie M. Canziani

Dr. Bonnie Canziani holds a Ph.D. from Cornell University in Hotel Administration. She is a faculty member at the University of North Carolina Greensboro, Bryan School of Business and Economics, specializing in the management of customer service relationships and business profitability in various sectors including hospitality, tourism, and transportation. Since 2001, she has been involved in marketing and business research focused on the NC wine and grape industry, with more recent emphasis on wine tourism. Other activities include website usability consulting for local/international companies and serving as a Coleman Fellow in Entrepreneurship at UNCG.

There are 11 included publications by Bonnie M. Canziani :

TitleDateViewsBrief Description
Claiming a family brand identity: The role of website storytelling 2019 267 This study focuses on the creation of a family identity as a central communication objective in business storytelling. We contribute to the field of business website marketing by identifying, through textual analysis of US winery website narratives, ...
Consumer drivers of muscadine wine purchase decisions 2018 105 Muscadine wine, fresh muscadine grapes, and other derivatives have enjoyed a heritage niche for decades in the Southeast. Muscadine growers in North Carolina in the United States (US) have asked whether the purchase of muscadine wine is linked to con...
Guided Student Reflection: A Critical Imperative for Experiential Learning 2013 3141 This paper presents the results of a pilot exploratory study examining the role of reflection exercises in capturing student learning outcomes from a controlled experiential learning activity in a capstone student consulting course. Qualitative refle...
How entrepreneurship influences other disciplines: An examination of learning goals 2019 329 Entrepreneurship is now a mainstream curriculum in higher education across the globe. On many campuses, entrepreneurship education programs have expanded to include cross-disciplinary courses that contain learning objectives in entrepreneurship and t...
A Learning Theory Framework for Sustainability Education in Tourism. 2012 5427 As efforts abound across tourism educator networks to craft plans for guiding educational responses to the threats of tourism to people and the planet, it is worth exploring areas in which such labors might be made more efficient, and thus more timel...
Selling in Spanish and/or English: A study of Hispanic direct sellers 2019 142 Exploring differences within a U.S. sample of Hispanic direct sellers provides insights into the impact of acculturation on satisfaction survey responses. The scope of the study is constrained to sellers who self-identified ethnically as Latino/Hispa...
Study of Visitors to North Carolina Wineries 2012 1332 The wine and grape industry generates a significant economic impact in North Carolina’s rural communities. In 2009 the wine and grape industry generated 7,600 jobs and $1.2 billion in total annual economic impact in the state. Particularly notewort...
Values-based Internships: Combining TEFI Values, Career Internships, and Community Engagement 2014 986 This paper presents a conceptual framework for exploring the potential of values-based internships that are strategically designed to balance learning across all five TEFI values (professionalism, knowledge, mutual respect, ethics, and stewardship). ...
Website quality for SME wineries: Measurement insights 2016 1659 PurposeThe study aims to offer a general review of website evaluation, with particular application to the winery tourism field. Automated website evaluation is explored as a complementary tool in the evaluation of small and medium enterprise (SME) wi...
What pedagogical methods impact students’ entrepreneurial propensity? 2015 2416 There is a dearth of research that investigates the effectiveness of different pedagogical methods for teaching entrepreneurship. This paper focuses on three learning design choices: experiential learning, use of teamwork, and focus on quantitative m...
Wine tourist valuation of information sources: the role of prior travel 2017 68 Purpose: The purpose of this study is to examine winery visitors’ use of information sources in making decisions regarding the choice of wineries to visit. Enrichment theory is used as a framework for determining how previous experience influences th...