| Brand personality and brand equity: evidence from the sportswear industry |
2015 |
7469 |
Purpose– This paper aims to explore the personalities of sportswear brands and their relationship to brand equity using Aaker’s methodology in the context of sportswear brands.Design/methodology/approach– This paper used Aaker’s brand personality fra... |
| Brand personality and its impact on brand trust and brand commitment: An empirical study of luxury fashion brands |
2018 |
6334 |
This study employed Aaker’s methodology to empirically investigate the personality of luxury fashion brands and explored the impact of brand personality on brand trust and brand commitment based on a sample of American consumers. Results of Study 1 r... |
| Brand Personality, Consumer Satisfaction, and Loyalty: A Perspective from Denim Jeans Brands |
2017 |
5420 |
This study employed Aaker's brand personality framework to empirically investigate the personality of denim jeans brands and to examine the impact of brand personality on consumer satisfaction and brand loyalty based on data collected from 474 colleg... |
| Catching silver consumers in China: an integrated model of Chinese older adults' use of social networking technology |
2021 |
246 |
Purpose: This study aims to gain a more holistic understanding of Chinese older adults' perceptions and use of social networking technology. Design/methodology/approach: Grounded in the extended unified theory of acceptance and use of technology (UTA... |
| Country-of-origin effects in celebrity endorsements: The case of China |
2021 |
272 |
This study examines the impacts of country of origin (COO) of the celebrity and the endorsed brand on consumers’ quality perception and attitudes in the Chinese sportswear market based on data collected from 249 young Chinese consumers. It is the fir... |
| A cross cultural examination of “off-price” fashion shopping |
2022 |
18 |
Purpose - The “off-price” retailing concept is defined as the presentation of limited inventories of products in a “disorganised” retail environment which provides an extra level of “challenge” to the shopping experience. Research has identified “off... |
| An empirical study on Chinese adolescents' fashion involvement |
2020 |
158 |
Chinese adolescents are growing up with China's rapid economic growth and they represent the up and coming group of China's fashionistas. The aim of this study is to assess the effectiveness of consumer socialization on Chinese adolescents' fashion i... |
| Examining the relationships among the brand equity dimensions: Empirical evidence from fast fashion |
2016 |
3852 |
Purpose– The purpose of this paper is to understand the nature of the inter-relationships among brand equity dimensions in the fast fashion context.Design/methodology/approach– Based on the empirical data collected from 419 fast fashion consumers in ... |
| Exploring the personality of luxury fashion brands: Evidence from young US consumers |
2017 |
85 |
This study aims to identify personality characteristics that are associated with luxury fashion brands and test the applicability of Aaker’s brand personality framework in the context of luxury fashion brands. It employed Aaker’s brand personality fr... |
| Exploring the Personality of Sportswear Brands |
2014 |
997 |
Purpose – The purpose of this paper is to identify the personalities that are associated with sportswear brands and tests the applicability of Aaker’s brand personality framework in the context of sportswear brands.Design/methodology/approach – This ... |
| Exploring young consumers’ trust and purchase intention of organic cotton apparel |
2018 |
1461 |
Purpose: The purpose of this study is to examine the effects of corporate social responsibility (CSR) reputation, product price and organic label on consumers’ perceptions of quality, trust and purchase intentions of organic apparel products by surve... |
| Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based brand equity approach |
2018 |
12660 |
Purpose: The purpose of this paper is to empirically investigate the factors affecting consumer’s fast fashion brand loyalty by examining US college students’ perceptions and loyalty toward fast fashion.Design/methodology/approach: Using consumer-bas... |
| Global sourcing shifts in the U.S. textile and apparel industry: a cluster analysis |
2005 |
3801 |
Globalization of the U.S. textile and apparel industry has been significantly spurred in the last decade by trade agreements such as the North American Free Trade Agreement (NAFTA), and the Caribbean Basin Initiative (CBI). In terms of the U.S. texti... |
| Investigating consumer behaviour for environmental, sustainable and social apparel |
2021 |
1007 |
Purpose: The purpose of this study is to investigate consumers' perceptions of and consumer behaviour towards apparel labels and environmental, sustainable and social apparel. Design/methodology/approach: Quantitative research was conducted, and empi... |
| Investigating the determinants of using clothing subscription rental services: A perspective from Chinese young consumers |
2022 |
7 |
Purpose - The purpose of this study is to investigate the impacts of Chinese young consumers’ traits (fashion leadership, quality consciousness, price consciousness, environmental consciousness and social media usage) as the external factors on their... |
| Investigating the role of open costing in the buyer supplier relationship: Implications for global apparel supply chain management |
2021 |
155 |
Research in supply chain management focused on the buyer-supplier relationship (BSR) indicates that costing practices can impact relationship quality and performance. Yet, few studies have examined how the supplier’s costing methods affect the BSR. T... |
| Skill and knowledge requirements for logistics professionals in the apparel industry of Bangladesh: An importance-expertise matrix analysis |
2021 |
9 |
This paper provides an assessment of the skills needed for entry-level logistics professionals in Bangladesh’s apparel industry and suggests the critical skill areas that require improvement. Two studies were conducted to get the responses from suppl... |
| Strategic Sourcing and Supplier Selection in the U.S. Textile— Apparel—Retail Supply Network |
2009 |
2446 |
This research investigates the key causal linkages in supply chain management—the impact of strategic sourcing and supplier selection on firm performance in the U.S. textile–apparel–retail supply network. A conceptual framework was developed and the ... |
| Strategic sourcing in the textile and apparel industry |
2013 |
5963 |
Purpose– The purpose of this paper is to investigate performance outcomes of strategic sourcing, specifically examining how strategic sourcing affects buyer-supplier relationship, supplier evaluation, and sourcing performance from the buying firm's p... |
| Strategic sourcing, sourcing capability and firm performance in the US textile and apparel industry |
2012 |
2651 |
Purpose– With the intense competition in the global textile and apparel industry and the uncertainty of the global textile and apparel business environment, sourcing has increasingly assumed a pivotal strategic role in textile and apparel supply chai... |
| Supplier selection in small and medium sized firms: The case of the U.S. textile and apparel industry |
2016 |
4404 |
PurposeThe purpose of this paper is to empirically examine supplier selection among small- and medium-sized firms in the US textile and apparel industry. For small- and medium-sized firms, one powerful method of improving the firm’s competitiveness i... |
| Sustainable clothing: perspectives from US and Chinese young Millennials |
2019 |
3198 |
Purpose: The purpose of this paper is to understand US and Chinese young Millennials’ perceptions of and consumption behaviour towards sustainable apparel products. Design/methodology/approach: Quantitative research was conducted, and empirical data ... |
| Sustainable entrepreneurship in the apparel industry: Passion and challenges |
2021 |
138 |
Guided by the Triple Bottom Line theory, this study aims to acquire a deeper understanding of the passion and challenges that entrepreneurs face in developing their sustainable apparel businesses. Qualitative data were collected via personal intervie... |
| Who uses virtual wardrobes? Investigating the role of consumer traits in the intention to adopt virtual wardrobes |
2022 |
118 |
Over-consumption by consumers is a significant challenge to sustainability. Technology, such as that of virtual wardrobes, can suggest options that may reduce excessive consumption. A virtual wardrobe is a service that allows users to create and mana... |