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There are 10 record/s using the keyword/s: brand equity.

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Title	Date	Creator	Publication Type	Institution
Brand personality and brand equity: evidence from the sportswear industry	2015	Su, Jin	Faculty	Consumer, Apparel, and Retail Studies, UNCG
Building customer equity through trust in social networking sites	2015	Watchravesringkan, Kittichai "Tu"	Faculty	Consumer, Apparel, and Retail Studies, UNCG
Do consumers want a "good" apparel brand? the effects of apparel brands' Corporate social re...	2013	Woo, Hongjoo	Student	Consumer, Apparel, and Retail Studies, UNCG
Encouraging socially responsible fashion consumption : an investigation of the effects of a ...	2023	Williams, Leeanna (Annie)	Student	Consumer, Apparel, and Retail Studies, UNCG
Examining the relationships among the brand equity dimensions: Empirical evidence from fast ...	2016	Su, Jin	Faculty	Consumer, Apparel, and Retail Studies, UNCG
An exploration of brand equity antedants concerning brand loyalty: A cognitive, affective, a...	2014	Watchravesringkan, Kittichai "Tu"	Faculty	Consumer, Apparel, and Retail Studies, UNCG
Exploring the impact of product similarity and price on brand management outcomes of junior ...	2017	Vogel, Areti Tsitsakis	Student	Consumer, Apparel, and Retail Studies, UNCG
Factors affecting college students’ brand loyalty toward fast fashion: A consumer-based bran...	2018	Su, Jin	Faculty	Consumer, Apparel, and Retail Studies, UNCG
Hacking’s Brand-Equity Nexus	2018	Kshetri, Nir B.	Faculty	Management, UNCG
Value creation through social media : how influencer marketing can affect brand attitude, pe...	2023	Bettle, Tara	Student	Consumer, Apparel, and Retail Studies, UNCG

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Browse by Keywords - B