Training mom entrepreneurs in Pakistan: a replication model

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Dianne H.B. Welsh, Distinguished Professor of Entrepreneurship (Creator)
Institution
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/

Abstract: This paper advances the concept of the entrepreneurial mindset for women entrepreneurs in a developing country. This paper conceptualizes entrepreneurial mindset from a female perspective and explores its impact on individual life, family, and community. We present the Women Entrepreneurship Plus Model (WE-PLUS) framework embedded in the socio-religious context of a developing country and the effectuation theory of entrepreneurship. This culturally sensitive framework helps women develop an entrepreneurial mindset while leveraging their social capital and religious beliefs. This model is applied in a mother’s entrepreneurship course designed for Pakistani mothers. Results indicate that the participants were able to significantly increase their level of entrepreneurial mindset while contributing to the development of their family and the community.

Additional Information

Publication
Service Business, Special issue on Social Entrepreneurship. DOI:10.1007/s11628-022-00480-1
Language: English
Date: 2022
Keywords
Abrahamic religions, effectuation, entrepreneurial mindset, mother entrepreneurship, women entrepreneurship

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