Does the testing effect impact favorability judgments?

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Yoojin Chang (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:
Peter Delaney

Abstract: Delayed recall of material is better when the material is retrieved on a previous occasion relative to when the material is restudied -- a phenomenon known as the testing effect. The studies reported here aimed to better understand the link between a person's memory and favorability judgments through the testing effect. Both memory and favorability judgments can be enhanced through persuasive messages, but both weaken over time. Considering that being tested decreases forgetting of the material and aids delayed retention, would being tested on a material decrease the decay in favorability judgments? I provided participants with a set of arguments that made the case for a topic and asked them to learn the arguments either through test or restudy. Either an immediate or 2 day delayed favorability judgment task was then given. A marginal testing effect was found in the memory tests. However, there was no testing effect found in favorability judgments.

Additional Information

Language: English
Date: 2013
Favorability judgments, Memory, Persuasion, Testing effect
Memory $x Testing
Recollection (Psychology)

Email this document to