Starbucks International enters Kuwait
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Dianne H.B. Welsh, Distinguished Professor of Entrepreneurship (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: This case describes the situation surrounding the entrance of Starbucks International Coffee into the Kuwait marketplace. It requires students to consider relevant small business and entrepreneurship issues in determining an appropriate response. These issues include: international joint ventures, culture, gender issues, marketing channels, and cross-cultural management issues.
Starbucks International enters Kuwait
PDF (Portable Document Format)
108 KB
Created on 1/1/2007
Views: 14170
Additional Information
- Publication
- Journal of Consumer Marketing, 15(2), 191-197
- Language: English
- Date: 1998
- Keywords
- Case study