The internationalization of franchising systems into industrialized economies
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Dianne H.B. Welsh, Distinguished Professor of Entrepreneurship (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: Franchising began in the United States in the 1850s with the Singer Sewing Machine Company. One of the most famous beginning franchisors was Henry Ford, who figured out that the value of franchise systems was to distribute cars quickly to yearning first-time car buyers, while not being encumbered with the cost of inventory. Today, franchising encompasses a system that is used around the world to sell over 1 trillion dollars' worth of goods and services from Tokyo to New York (Reynolds, 2002). Franchising is powerful. Franchising is here to stay. This chapter summarizes the preeminent research in the field of international franchising, concentrating on North America, the Pacific Rim and other industrialized countries. These countries can be considered to have the most advanced forms of franchising with the most market penetration. It is worth noting that North America is the home of the most franchisors' headquarters. The two other countries that are experiencing phenomenal growth in franchising that we will cover in this chapter are Israel and South Africa.
The internationalization of franchising systems into industrialized economies
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Created on 4/30/2021
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Additional Information
- Publication
- L.P. Dana (Ed.), The handbook of international entrepreneurship (pp. 655-666). Cheltenham, England: Edward Elgar Publishing, Inc.
- Language: English
- Date: 2004
- Keywords
- franchising, internationalization, entrepreneurship, international franchise