How entrepreneurship influences other disciplines: An examination of learning goals

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Bonnie M. Canziani, Associate Professor (Creator)
Dianne H.B. Welsh, Distinguished Professor of Entrepreneurship (Creator)
The University of North Carolina at Greensboro (UNCG )
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Abstract: Entrepreneurship is now a mainstream curriculum in higher education across the globe. On many campuses, entrepreneurship education programs have expanded to include cross-disciplinary courses that contain learning objectives in entrepreneurship and the home discipline. While research has been conducted on cross-disciplinary entrepreneurship education, little has been published from a curricular diffusion standpoint. Greater insight into curricular adoptions and pedagogical change stemming from cross-disciplinary entrepreneurship is necessary from both a theoretical and practical point of view. This study uses content analysis on 345 learning goals from a massive cross-disciplinary entrepreneurship program and reports on learning themes and pedagogical strategies. Results confirm the role of entrepreneurship education in other fields is to instill entrepreneurship skill sets and to create a bridge to introduce traditional business topics. The roles of specific entrepreneurship topics are uneven. A gap in career preparation foci for self-employment and venture creation careers was also noted, as well as the absence of exit strategy discussions. The study offers a useful methodology that could be adopted by other institutions for comparison purposes. Implications and future research are discussed.

Additional Information

International Journal of Management Education (in press)
Language: English
Date: 2019
entrepreneurship, curriculum, methodology

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