Online Advertising Fraud
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Nir B. Kshetri, Professor (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: Fraud is a trust issue. Online fraud is a cybertrust issue. Juniper Research estimated that advertising frauds cost online advertisers US$19 billion worldwide in 2018. A recent survey found that 78% of respondents were concerned about ad fraud and bot traffic.
Online Advertising Fraud
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Created on 4/30/2019
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Additional Information
- Publication
- IEEE Computer, 52(1), 58-61
- Language: English
- Date: 2019
- Keywords
- advertising, blockchain, computer security, computer crime, trust management