A resource based view of three forms of businesses in the startup phase: Implications for franchising
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Dianne H.B. Welsh, Distinguished Professor of Entrepreneurship (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: The decision to buy a franchise, start a new independent business, or buy an existing business is a critical decision faced by entrepreneurs. This study uses the Resource-Based View (RBV) of organizations to compare franchisees in the startup phase to both entrepreneurs who start new independent businesses and entrepreneurs who purchase established businesses. Our analysis of U.S. data from the Kauffman Firm Survey found similarities among those starting franchises and purchasing existing independent businesses. Implications for future research and practice are discussed.
A resource based view of three forms of businesses in the startup phase: Implications for franchising
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Created on 12/16/2015
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Additional Information
- Publication
- Journal of Small Business Strategy
- Language: English
- Date: 2012
- Keywords
- franchisees, entrepreneurs, business startups, resource-based view