Teaching consumer market segmentation through brainstorming demographic and psychographic variables
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Steve Cramer, Business Librarian (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: In many kinds of research projects—entrepreneurship, marketing, public policy, and other social sciences—students need to segment a population and then measure those segments. This common research need provides a wonderful opportunity for a librarian to facilitate learning through brainstorming and discussion. If time permits, the librarian can also guide students in exploring demographic and psychographic data sources.
Teaching consumer market segmentation through brainstorming demographic and psychographic variables
PDF (Portable Document Format)
189 KB
Created on 4/28/2022
Views: 235
Additional Information
- Publication
- Teaching Business Information Literacy. Snipes, G., ed. (pp. 189–194). ACRL.
- Language: English
- Date: 2022
- Keywords
- business librarians, information literacy, market segmentation