An Exploratory Study of the Functional Forms of Export Market Identification Variables

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Nir B. Kshetri, Professor (Creator)
Nicholas C. Williamson, Associate Professor (Creator)
The University of North Carolina at Greensboro (UNCG )
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Abstract: Exploratory research demonstrates that the import market potential, import market competitiveness, and "barriers-to-imports" variables can be successfully integrated into a shift-share framework for identifying export markets. The authors present managerial implications for global competitive strategy in exporting.

Additional Information

Journal of International Marketing, 14(1), 71-97.
Language: English
Date: 2006
Imports, Exports, International markets, Global business, Competitive advantage, Strategy

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