An Exploratory Study of the Functional Forms of Export Market Identification Variables
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Nir B. Kshetri, Professor (Creator)
- Nicholas C. Williamson, Associate Professor (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: Exploratory research demonstrates that the import market potential, import market competitiveness, and "barriers-to-imports" variables can be successfully integrated into a shift-share framework for identifying export markets. The authors present managerial implications for global competitive strategy in exporting.
An Exploratory Study of the Functional Forms of Export Market Identification Variables
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Created on 6/10/2011
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Additional Information
- Publication
- Journal of International Marketing, 14(1), 71-97.
- Language: English
- Date: 2006
- Keywords
- Imports, Exports, International markets, Global business, Competitive advantage, Strategy