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There are 3 record/s using the keyword/s: brand extension.

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Title	Date	Creator	Publication Type	Institution
Assessing the Impact of Brand extensions on brand concept and brand equity: the moderating e...	2011	Doraiswamy, Dilip	Student	Consumer, Apparel, and Retail Studies, UNCG
Effective fashion brand extensions: the impact of limited edition and perceived fit on consu...	2014	Childs, Michelle L.	Student	Consumer, Apparel, and Retail Studies, UNCG
The Influence Of Affective Trust On Brand Extension Quality Perceptions And Purchase Intenti...	2014	Das, Neel	Faculty	Marketing, ASU