Browse Theses, Dissertations, or other Student Work by Keywords - B

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There are 2 record/s using the keyword/s: brand extension.

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Title	Date	Creator	Publication Type	Institution
Assessing the Impact of Brand extensions on brand concept and brand equity: the moderating e...	2011	Doraiswamy, Dilip	Student	Consumer, Apparel, and Retail Studies, UNCG
Effective fashion brand extensions: the impact of limited edition and perceived fit on consu...	2014	Childs, Michelle L.	Student	Consumer, Apparel, and Retail Studies, UNCG