First impressions of clothing as related to personality traits of authoritarianism
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Carol Hendricks Kayler (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
- Advisor
- Eunice M. Deemer
Abstract: It was the purpose of this study to determine whether the personality complex, authoritarianism, affects a person's perception of others as based on clothing. A secondary purpose was to determine whether the type of clothing worn by the stimulus person influences the impression received. Stated in its alternate form, the general hypothesis tested was that authoritarian, moderate, and nonauthoritarian subjects will differ in their perceptions of others. The subjects for the study were 75 female undergraduate residents of a dormitory at the University of North Carolina at Greensboro. The subjects were administered a clothing perception measure which consisted of five sketches depicting a female model wearing different types of dress ranging from conventional to unconventional for classroom wear. Accompanying each sketch was a personality trait check list including favorable and unfavorable traits. Subjects were asked to check traits which, in their opinion, best described the student who would wear each costume. Subjects were also administered Form E of Rokeach's Dogmatism Scale as a measure of authoritarianism and a form requesting background information.
First impressions of clothing as related to personality traits of authoritarianism
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Created on 1/1/1975
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Additional Information
- Publication
- Thesis
- Language: English
- Date: 1975