Consumer decision-making behavior in purchasing textiles for the home

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Frances Barnett Buchanan (Creator)
Institution
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/
Advisor
Pauline E. Keeney

Abstract: The major purpose of this study was to investigate consumer decision-making behavior in the purchase of textiles for the home. Specifically, the study was planned to investigate the effect that social class has upon the consumer's use of external search for information as to: (1) the extent to which search is used, (2) the sources of information consulted, (3) the choice of product attributes for which information is sought, and (4) the relation between the sources of information consulted and the product attributes for which information is sought.

Additional Information

Publication
Dissertation
Language: English
Date: 1970
Keywords
consumer behavior, textiles
Subjects
Textile fabrics $x Purchasing
Consumers' preferences
Decision making
Shopping