An Innovative Dialogue about College Drinking: Developing an Immediate Response Technology Model for Health Promotion

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Marianne LeGreco, Assistant Professor (Creator)
Institution
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/

Abstract: New communication technologies, including personal response „„clickers,” have become increasingly popular across college campuses as a way to promote a wide range of practices. This paper calls attention to the need for communication models that account for the usefulness of these new technologies, especially as they relate to health promotion, dialogue, and the (re)construction of social norms. Based on observational data from a health promotion simulation game, the authors developed an Immediate Response Technology Model. The model describes the usefulness of new communication technologies in promoting the dialogue and reflexivity necessary to co-construct health-related norms and practices.

Additional Information

Publication
Communication Education, 59: 3, 389 — 404 DOI: 10.1080/03634521003649764
Language: English
Date: 2010
Keywords
Dialogue, Technology, Health Promotion, Simulation Gaming

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