B2C Internet Commerce: A Tale of Two Nations
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Prashant Palvia, Joe Rosenthal Excellence Professor and Director of the McDowell Research Center for Global IT Management (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: Much of the empirical information on E-Commerce activity is based on the U.S. and other developed nations.
This study extends our knowledge by conducting a comparative investigation of B2C Internet shopping in the U.S.
and Thailand. A unique feature of the study is the examination of Internet shopping in relation to conventional instore
shopping. Data was collected from both countries and statistical analyses were conducted to find differences
among consumer preferences and behaviors toward Internet stores. A scale to measure consumer preference is
proposed and its Cronbach’s alpha is reported. The results demonstrate that American subjects have a higher
acceptance of Internet stores than those who live in Thailand, proving that Internet commerce has not yet penetrated
global markets. Based on the study, suggestions are offered on how to conduct electronic business in other parts of
the world.
B2C Internet Commerce: A Tale of Two Nations
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Created on 11/5/2010
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Additional Information
- Publication
- Journal of Electronic Commerce Research, VOL. 3, NO. 4, 2002
- Language: English
- Date: 2002
- Keywords
- Internet commerce, United States, Thailand, Business to customer, Business to consumer, Internet shopping