Gender Images in State Tourism Brochures: An Overlooked Area in Socially Responsible Tourism Marketing
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Sevil Sonmez, Professor and Department Head (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: The purpose of this article is to examine photographs (pictorial displays) presented in state tourism promotional materials for gender depictions within Goffman?s framework. Specifically, the study investigated latent (i.e., facial expressions, gestures) and manifested (i.e., roles, activities) characteristics delineating relationships between men and women and the roles and meanings associated with these depictions. The results suggest that women are depicted in “traditional stereotypical” poses (i.e., subordinate, submissive, dependent) disproportionately more often than men. These findings suggest that tourism advertisers and destination promoters need to be aware of both the subtle and more blatant visual cues that depict the relationship between men and women in tourism advertisements.
Gender Images in State Tourism Brochures: An Overlooked Area in Socially Responsible Tourism Marketing
PDF (Portable Document Format)
455 KB
Created on 1/1/2000
Views: 8562
Additional Information
- Publication
- Journal of Travel Research, 38(4):353-362
- Language: English
- Date: 2000
- Keywords
- gender images, tourism, marketing, socially responsible, photographs, state tourism