Visitor spending at wine festivals: Perspectives on stakeholder benefits

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
James S. Boles, Professor (Creator)
Erick T. Byrd, Assistant Professor (Creator)
Bonnie M. Canziani, Associate Professor (Creator)
Chantell LaPan, Assistant Professor (Creator)
The University of North Carolina at Greensboro (UNCG )
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Abstract: Economic benefit is a motivator for communities and wineries to participate in events (Byrd et al., 2016; Kim et al., 2008). Two primary stakeholders have a vested interest in the success of wine festivals: participating wineries and host communities. Tourism is a driver of local wine sales, since most regional wineries are small-scale and lack access to traditional distribution channels. Nonetheless, investment in festivals needs to be evaluated against the reality that events often fail to meet expectations for returns on stakeholder investment (Crompton & Lee, 2000).

Additional Information

Anatolia 32(2), 334-336
Language: English
Date: 2021
wine festivals, wineries, tourism

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