The influence of salesperson selling behaviors on customer satisfaction with products
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- James S. Boles, Professor (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: Salesperson behavior with respect to selling orientation-customer orientation (SOCO) is shown to influence customer satisfaction with the salesperson, dealer, product and manufacturer in a national sample of new car purchasers. The influence of selling behaviors on product satisfaction has significant implications for manufacturers in their efforts to enhance market acceptance. Strategies to enhance product satisfaction via salesperson behaviors are discussed.
The influence of salesperson selling behaviors on customer satisfaction with products
PDF (Portable Document Format)
258 KB
Created on 12/28/2021
Views: 557
Additional Information
- Publication
- Journal of Retailing 73 (Summer, 1997), 171-184
- Language: English
- Date: 1997
- Keywords
- selling orientation-customer orientation (SOCO), salespeople, customer satisfaction