Recent advances in identifying and theorizing the role of immigrant entrepreneurs, ethnicity, and culture in industrial marketing
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Zhiyong Yang, Professor and Department Head (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: This special issue of Industrial Marketing Management (IMM) features four articles that cover topics related to immigrant entrepreneurs, ethnicity, and culture in industrial marketing. This introductory paper summarizes the contributions of these articles and points out future research directions.
Recent advances in identifying and theorizing the role of immigrant entrepreneurs, ethnicity, and culture in industrial marketing
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Created on 9/30/2021
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Additional Information
- Publication
- Industrial Marketing Management, 91, 521–522
- Language: English
- Date: 2020
- Keywords
- ethnicity, marketing, immigrant entrepreneurs