Encore consumption: Investigating trends in the apparel expenditures of older consumers in the United States
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Elena Karpova, Putman & Hayes Distinguished Professor (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: Employment among workers aged 65+ has increased considerably since the 1990s, and by 2020, older individuals will account for approximately 25% of U.S. workers (Hayutin et al., 2013). Despite controlling large amounts of disposable income, a mere 10–15% of all advertising dollars are aimed at older consumers (Brady, 2013). This research investigated the effect of employment on older consumers’ expenditures. Results indicated that older consumers’ annual expenditures have increased over time, and employment impacted consumption levels. The study contributed to the understanding of a largely untapped consumer segment, and added to the body of knowledge by examining apparel-specific consumption by older consumers.
Encore consumption: Investigating trends in the apparel expenditures of older consumers in the United States
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Created on 6/21/2021
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Additional Information
- Publication
- Journal of Retailing and Consumer Services, 51, 428-436
- Language: English
- Date: 2019
- Keywords
- Encore consumption, Older consumers, Apparel