Revitalization of a neighborhood business district

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Elisabeth B. Leathers (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:
Jane H. Crow

Abstract: The purpose of this exploratory study was to develop a set of proposals for three blocks of neighborhood business properties bordering an architecturally and historically significant redeveloped area in Raleigh, North Carolina. Collected data indicated dominance of small, owner-managed, marginally operated businesses. Merchant responses indicated the need for more inter-merchant cooperation, and need for planned improvements of building fronts, pedestrian ways, and street use. Retailers indicated no need for merchandise improvement; however, potential shoppers disputed this claim. A random survey of 150 potential neighborhood shoppers revealed that thirty-six percent of the businesses served less than one-fourth of the responding shoppers. Of those respondents who did patronize the area, residents proved to be the most active and significant market (100% of the resident respondents traded in the center). Students boarding in a female college adjacent to the center merited second highest consideration (62% acknowledged trading in the center), while neighboring State Office Complex workers' trade merited third-placed importance (only 25% shopped in the neighborhood center).

Additional Information

Language: English
Date: 1977

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