Flame safety in the consumer apparel market

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Joan B. Koonce (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/
Victor S. Salvin

Abstract: The purpose of this study was to determine consumer willingness to trade off some costs and fabric properties for flame resistance. It was hypothesized that consumers were indifferent to flame resistance when weighed against price, comfort, durability, ease of laundering care and carcinogenic potential. The sample was drawn at random from the population of Greensboro, North Carolina, telephone subscribers. Analyses were performed on the results of 128 completed interviews. A sample of this size has an error level of less than 9%. Statistical procedures used included the chi-square one-sample test, the chi-square 2xk contingency table, the Xolmogcrov-Smirnov one-sample test, the Kolmogorov-Smirnov two-sample test, and standard errors of the means. All conclusions were based on a 95% confidence level. The conclusions were that consumers were unwilling to trade off comfort, durability, and ease of laundering care for flame resistance; consumers were willing to pay a higher price for flame resistance; and that consumers were unable to choose between the dangers of flammability and the threat of carcinogenic activity.

Additional Information

Language: English
Date: 1976

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