When women talk who's listening? the effects of sex of the speaker on listening comprehension

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Kenneth Jay Gruber (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site: http://library.uncg.edu/
Jacquelyn Gaebelein

Abstract: Common to the belief that there are differences in abilities between men and women is the likelihood that these beliefs influence the perception and expectation of behavior appropriate to each sex. The persistence of sex-role stereotypes raises the question as to what extent these perceptions actually influence the evaluation of behavior. The purpose of this study was to examine the effect of sex of the speaker on listening comprehension in a public speaking situation. Sixty male and sixty female subjects viewed either a male or female speaker presenting a talk on either a masculine (chess), feminine (interior decorating), or neutral (snow skiing) topic. It was predicted that when a male speaks, he will be listened to more closely and more attentively than when a female speaks even if they are saying the same thing (i.e., the same exact presentation). Two males and two females gave identical presentations on each of the topics to assess the effect of sex of the speaker on audience comprehension of what the speaker was saying. It was predicted that the sex bias of the topic would not make a difference, that male speakers would still be listened to more intently even for the feminine topic.

Additional Information

Language: English
Date: 1976
Sex role
Stereotypes (Social psychology)

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