Values and other factors which influence consumer choice of a portable lamp

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Duska Leone McCann (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:
Jane H. Crow

Abstract: The purpose of this study was to determine: 1) the relative importance of personal, practical, and esthetic values as these related to the selection of a portable lamp; 2) the forms of deliberation preceding the purchase of the lamp; 3) the satisfaction with the purchased lamp; and 4) to examine the relationship of values, deliberation, satisfaction, and selected general information relevant to the lamp and its purchase. An interview schedule was designed by the researcher, pretested, and administered to fifty persons in and around Greenville, South Carolina, who had purchased a portable lamp within six months prior to the interview. The value types included practical, esthetic, and personal values. Other factors studied were husband-wife interaction in the choice, deliberation in the purchase, and satisfaction received from the purchase. Results of the study revealed that esthetic values were predominant; practical values were strong but secondary to esthetic values. Personal values, as identified by this study, were relatively unimportant to respondents. Esthetic values were predominant among both low and high income groups, among those respondents with a high school education or less, and among those 36 years of age and over. Practical values were dominant among those under 26 years old and with education beyond high school.

Additional Information

Language: English
Date: 1972

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