Guest preferences for facilities and room design features of twenty resorts in Northern Wisconsin

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Ardala Everell Littlefield (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:
Clara Ridder

Abstract: The purposes were to determine: (1) facilities and design features available at American Plan resorts in northern Wisconsin, (2) the relative importance to guests of design features of resorts, rooms, and room furnishings, and (3) how resort operators perceive their guests value these design features. Twenty resort operators were interviewed. Questionnaires were mailed to resort guests; one hundred four were completed and returned. The data were analyzed descriptively and presented in tabular form using percentages. The average guest party included four persons, traveled by automobile, was less than 500 miles from home, and stayed less than two weeks. Guests' comments indicated that the location, lake, fishing, cleanliness, good food, and the operator are important factors in their selection of a resort. Guests indicate a desire for separate cabins, good swimming area, facilities for launching and mooring boats, comfortable beds, general lighting, light for reading, and a shower in each unit. Features desired by some guests, which may be indicative of future trends, are swimming pools, air conditioning, extra heat source in the bathroom, refrigerators, and capeting.

Additional Information

Language: English
Date: 1971

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