Professional women's catalog use and its relationships with their clothing involvement and lifestyle

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Youn-Kyung Kim (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:
Betty Feather

Abstract: A theoretical model was developed and tested which could be used to predict clothing catalog use by professional women employed as upper- or middle-management or educators. Survey questionnaires were mailed to a nationwide sample of 1,512 professional women who had used clothing catalogs. Questionnaires were returned by 601 (40.6%) and of those, 506 (34.2%) were usable. Consistent with the proposed model to predict catalog use: (1) consumers' demographic and lifestyle profiles with their involvement in specific clothing items were examined; (2) level of involvement with professional clothing versus nonprofessional clothing was tested; and (3) relationships were studied between involvement with specific clothing items and lifestyle.

Additional Information

Language: English
Date: 1991
Women's clothing industry $z United States $x Marketing
Mail-order business $z United States
Clothing and dress $x Social aspects

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