Adaptive and interpretive recruitment strategies of five small liberal arts colleges

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Charles Mills Carter (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:
Fritz Mengert

Abstract: The purpose of this study was to investigate current perceptions of Directors of Admissions and Academic Deans at five small, independent, liberal arts institutions in the Piedmont Triad area of North Carolina. The objective was to interpret qualitatively how they defined the current challenges facing their institutions and their liberal arts mission, why they felt they were experiencing these challenges, and how they were responding to them. E. E. Chaffee's models of strategic management were used as a guide to determine whether the institutions in the study were incorporating adaptive or interpretive strategies, or a combination of the two, in an effort to respond to the challenges facing them in the 1980s. The study was done using a series of in-depth interviews with selected administrators from each institution. In addition, direct observations were made on each campus and included random conversations with passing students. The impressions of individuals in the community were also solicited at random on an informal basis in order to gain an idea of public perceptions of the schools in the study. Additional sources included institutional catalogs, bulletins, viewbooks, and pamphlets.

Additional Information

Language: English
Date: 1985
College students $x Recruiting $z North Carolina
Universities and colleges $x Admission

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