Attitudes toward rayon as an apparel fiber : as expressed by department store resident apparel buyers in the southeastern United States
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Fred Hammond Campbell (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
- Advisor
- Melvin Hurwitz
Abstract: It was the purpose of this study to determine attitudes toward rayon as an apparel fiber as expressed by department store resident apparel buyers in the southeastern United States. Buyers were identified by the demographic characteristics of age, sex, income and education. The buyers were further segmented within demographic groupings. It was hypothesized that within the groups of buyers there were no differences in opinion toward the rayon properties of care, durability, and comfort nor were there differences in buyers' overall opinions of rayon as an apparel fiber. The survey sample population was 511 resident apparel buyers for a major network of department stores located throughout the Southeast. The data were collected by a mailed questionnaire. Of the 511 buyers mailed questionnaires, 269 responded for a 53% response rate.
Attitudes toward rayon as an apparel fiber : as expressed by department store resident apparel buyers in the southeastern United States
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Created on 1/1/1979
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Additional Information
- Publication
- Dissertation
- Language: English
- Date: 1979
- Subjects
- Rayon industry and trade $z Southern States
- Fashion merchandising $z Southern States
- Clothing and dress $z Southern States