Building a family firm image: How family firms capitalize on their family ties
- UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
- Esra Memili, Associate Professor of Entrepreneurship (Creator)
- Institution
- The University of North Carolina at Greensboro (UNCG )
- Web Site: http://library.uncg.edu/
Abstract: We apply organizational identity theory to examine factors that lead family firms to create a family firm image and investigate how a family firm image impacts firm performance. We find that family firm pride, community social ties, and long-term orientation are positively associated with the inclination of a firm to portray itself as a family business to consumers and stakeholders. In turn, we find that a family firm image benefits firm performance. Thus, our study demonstrates that by building a family firm image, the unique family influences on the firm can be leveraged to create a competitive advantage for family firms.
Building a family firm image: How family firms capitalize on their family ties
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Created on 5/20/2014
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Additional Information
- Publication
- Journal of Family Business Strategy, 3(4), 239-250
- Language: English
- Date: 2012
- Keywords
- Business, Family firm, Organizational identity, Firm image, Firm performance, Family Business