Marketing Strategies and Challenges of Small-Scale Organic Producers in Central North Carolina

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Susan L. Andreatta, Associate Professor (Creator)
The University of North Carolina at Greensboro (UNCG )
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Abstract: This paper describes some of the marketing opportunities available to small-scale, limited-resource organic producers in North Carolina. It examines farmers' markets and community-supported agriculture programs and identifies ways in which growers serve as advocates and educators to get consumers interested in local agriculture and the food they eat. I also discuss the growing demand for locally grown, organic food products in North Carolina and the means by which growers can increase community support for their products. Potentially, small-scale growers could sustain themselves in the face of the farm loss and falling prices for conventional agricultural products by actively pursuing alternative production and niche marketing strategies.

Additional Information

Language: English
Date: 2000
Agriculture, Marketing, Organic Food, Production, North Carolina, Farming, Community

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