Use of Focus Groups in Survey Item Development

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
L. DiAnne Borders, Burlington Industries Excellence Professor (Creator)
The University of North Carolina at Greensboro (UNCG )
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Abstract: Focus groups are rapidly gaining popularity as a field research tool. This technique can be particularly effective in survey item development, as illustrated here via development of the Volunteer Work Behaviors Questionnaire. The steps involved in this process, ranging from item generation to finalizing logistics, are outlined. Implications for further research are proposed

Additional Information

Language: English
Date: 2002
Focus Groups, Surveys, Research Methods

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