The U.S. plus-size female consumer : self-perception, clothing involvement, and the importance of store attributes

UNCG Author/Contributor (non-UNCG co-authors, if there are any, appear on document)
Meng Wang (Creator)
The University of North Carolina at Greensboro (UNCG )
Web Site:
Barbara Dyer

Abstract: "This study explored how plus-size female consumers perceive their bodies and themselves, how their body-esteem and self-concept may influence involvement with clothing, and how these factors may impact their perceptions of the importance of plus-size store attributes. A preliminary qualitative study of in-depth interviews with four retailers of plus-size apparel and three plus-size consumers was conducted, followed by a quantitative survey study that included sixty female plus-size consumers living in southeastern region of U.S. Results of the hypothesis testing revealed only one significant relationship between plus-size consumers' clothing involvement and perceived importance of store attributes--which was merchandise quality. No significant relationships were found between clothing involvement and the other four store attributes (merchandise price, merchandise assortment, responsiveness of sales personnel, and store display). The results did indicate, however, that consumers' body-esteem and self-concept significantly affect their perceptions of merchandise quality, responsiveness of sales personnel, and store display."--Abstract from author supplied metadata.

Additional Information

Language: English
Date: 2007
plus-size, female, consumers, perceive, bodies, body-esteem, self-concept, influence, clothing
Consumer behavior--United States
Women's clothing industry--United States
Overweight women--United States
Body image in women--United States
Fashion merchandising--United States

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