Laura Egeln

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Laura Egeln :

TitleDateViewsBrief Description
An empirical investigation of the impacts of website quality on consumer loyalty: a case of baby boomers 2015 1306 Online shopping has become increasingly popular with sales of $263 billion in 2013 an increase of 36% as compared to 2011 (www.Shop.org). However, consumer behavior that happens in the online channel is still under-researched due to the constant chan...