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Nicholas C. Williamson

Associate Professor
Marketing, Entr., Hospitality and Tourism, UNCG
ncwillia@uncg.edu
(336) 334-4533
371 Bryan Building
http://web.uncg.edu/bae/directory/profile.php?username=ncwillia

Professional interests: Research in indirect export channels of distribution

There are 5 included publications by Nicholas C. Williamson :

Title	Date	Views	Brief Description
Economics and politics of advertising: Evidence from the enlarging European Union	2007	231	Purpose – The purpose of this paper is to investigate the impacts of economic and political factors on advertising industry in the enlarging EU. Design/methodology/approach – The paper employed random effect time series cross-section (TSCS) models an...
Enhancing Governmentally Sponsored Export Promotions Through Better Segmentation of the Market of a State's Manufacturing Concerns	2009	218	This article presents methodology for identifying product categories that, if they were made the subjects of a specified state's export promotions, would hold promise for satisfying relevant needs of members of three key “stakeholder” groups regardin...
An Exploratory Study of the Functional Forms of Export Market Identification Variables	2006	260	Exploratory research demonstrates that the import market potential, import market competitiveness, and "barriers-to-imports" variables can be successfully integrated into a shift-share framework for identifying export markets. The authors present man...
The Office of Innovation Commercialization and the Promotion & Tenure Process	2013	397	In their creative and scholarly work, faculty members occasionally develop ideas for innovations that might lead to the creation of new commercial products or services. In such cases, the faculty member should consider how patents, trademarks, and c...
Recent Trends in Export Promotions in the United States	2011	36	There is significant variation in opinion regarding benefits stemming from the use of export promotion. While promotional strategies are frequently condemned in the press as violations of global trade rules and are sharply criticized by some anti-pov...