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Chawanuan (Fai) Kananukul
Consumer, Apparel, and Retail Studies,
UNCG
There are 1 included publications by Chawanuan (Fai) Kananukul :
Title
Date
Views
Brief Description
The impact of consumer- and retailer-related factors on marketing outcomes: a comparison of local and national department stores in Thailand
2014
3391
This dissertation proposes a model of consumer department store patronage behavior that integrates multiple theoretical approaches within the context of the Thai retail sector. The objectives of the study are to: (1) examine the extent to which consu...
