Chawanuan (Fai) Kananukul

  • Consumer, Apparel, and Retail Studies, UNCG

There are 1 included publications by Chawanuan (Fai) Kananukul :

TitleDateViewsBrief Description
The impact of consumer- and retailer-related factors on marketing outcomes: a comparison of local and national department stores in Thailand 2014 2615 This dissertation proposes a model of consumer department store patronage behavior that integrates multiple theoretical approaches within the context of the Thai retail sector. The objectives of the study are to: (1) examine the extent to which consu...